The Color of Money: Threshold Effects in Quantum Economics

Many cognitive phenomena of the sort studied by behavioral psychologists show evidence a threshold effect, where certain minimum impulse is required in order to produce change. An example phenomenon preference reversal, change context affects decision, but only if effect on perceived utility sufficiently large. Similar effects play role endowment from owning buying something induces step its value, or ultimatum game, people demand amount before deal can be accepted. The situation similar photoelectric experiment physics, energy photon dislodge an electron atom. In this quantum written as product Planck’s constant and frequency. This paper uses concept entropic force derive expression for economics. theory applied range economic exhibiting effect.